Thursday, December 24, 2009

Emerson Network Power Forays Into Entreprise Inverter Segment

Emerson Network Power has announced its foray into the enterprise inverter segment with the launch of breakthrough technology 'In Pulse' with output rating of 30 kVa.

In Pulse inverters are high capacity industrial back-up solutions that offer an alternative to cumbersome and noisy diesel generators sets that industries use for high-capacity power back-up. In Pulse offers various benefits over traditional generators such as low operational cost, no manual intervention required, no noise or air pollution, low total cost of ownership and payback period, unbalanced load distribution is possible and many more. Various verticals and applications where In pulse can be used include real estate (lift, water motor, staircase lighting), retail (air conditioners, telecom (shelters), battery and electrical contracts.

The go-to-market strategy for In-Pulse is 100 percent channel-centric. This product category has lucrative service revenue opportunities for partners. This extensive network will also provide sales and service support to its clients

Commenting on the launch, Jitendra Sonar, Sr. Product Manager Monitoring and Inverter, ENP said, "Enterprise inverter market stands at around Rs 2000 crore and is growing significantly. Currently, the sector is dominated by players that provide solutions with limited capacity. With introduction of In Pulse, we aim to bridge this gap and offer customers world class advance solutions that can positively impact the bottom-line of the clients."

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