Friday, April 26, 2013

My films are not commercial, says Vishal Bharadwaj

Nervousness , anxiety, curiosity these are a gamut of emotions that a producer is quite familiar with when a film is set to release. But co-producer of Ek Thi Daayan,Vishal Bhardwaj took off for a vacation instead — just two days before his movie opened at the box office.

The Kaminey director gives three reasons for doing that. \"This is the first time that I am going out on a vacation while my film is releasing. And why not?\" He counter questions, explaining. \"For the first time ever, my movie has made a table profit! Now whatever it collects at the box-office will be our bonus,\" He claims Ek Thi..., which he is co-producing with Ekta Kapoor, has already recovered its production cost with the sale of satellite, music and territory rights. Having said that, Bhardwaj\'s second reason for taking off on a holiday comes as a surprise — his fear of the box office. \"The daayan or bhoot of my life is the box office,\" he quips, continuing in the same vein. \"We keep scaring and haunting each other. But this time I decided that instead of going through the pressure, it\'s better to be out of town around that time. Now that we have covered the production cost, there\'s nothing to worry,\" he says.

Surprisingly Bhardwaj, who\'s been a critic\'s delight, with a repertoire that includes impressive films like Maqbool, Omkara, Kaminey among others, reveals that he has stopped believing in them. And that\'s where the third reason comes in the picture. \"I don\'t believe in critics,\" he says. \"Film-makers put in a lot of efforts for years together on a project, and the critics just dismiss these films in three hours! I feel reviewers who don\'t understand my work are not worth it. I only read good reviews of my films.\" His next sentence, however, clears the confusion as you realise that the film-maker is referring to his last film release Matru Ki Bijlee Ka Mandola, which was was panned across board. He maintains that the film was not a disaster at BO. \"Matru Ki... got a mixed response from the critics. But business wise it made theatrical collections of `42 crore, just two crore less than what Kaminey made at the BO. Matru... had an average performance, but we recovered our production cost.
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