Thursday, August 29, 2013

Nintendo cuts price of Wii U game console by $50

Aug 29, 2013 (7star news)Washington: Nintendo Co. announced Wednesday that it is cutting the price of its Wii U video-game system as it braces for the fall release of competing consoles from Sony and Microsoft.

Nintendo will reduce the price of the Wii U deluxe set from $349.99 to $299.99, effective September 20. The company will also release a Wii U bundle featuring \"The Legend of Zelda: The Wind Waker HD,\" a remake of the 2003 game, that will also be available September 20 for $299.99.

The Wii U has struggled to find an audience. Nintendo sold 3.61 million of the consoles between the Wii U\'s launch last November and the end of June. The company aims to sell 9 million Wii U units over the fiscal year through March 2014.

Nintendo of America President Reggie Fils-Aime said in an interview that consumers who have bought the Wii U \"love the system\" but want more software. Nintendo\'s game releases for the rest of 2013 include \"Super Mario 3D World,\" \"Donkey Kong Country: Tropical Freeze,\" \"Wii Party U\" and \"Wii Fit U.\"

\"As long as we create high-quality software we will be able to drive our business,\" Fils-Aime said. Regarding the price cut, he said: \"Now is the right time to offer better value. This sets us up for a strong holiday season.\"

Sony\'s new console, the PlayStation 4, is due November 15 with a $399 price tag. Microsoft has not announced an exact launch date for its new Xbox One, which will cost $499.

Nintendo also announced a new handheld gaming device that will join its successful DS line. The Nintendo 2DS, coming Oct. 12 for $129.99, will play all DS and 3DS games - although it will not display the latter games\' three-dimensional graphics. Like Nintendo\'s DS models, the 2DS has two screens; unlike them, it does not fold up. Fils-Aime said the 2DS is intended to appeal to \"the entry-level consumer looking for lower-priced access to a fantastic library.\"
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