Gold coins just a click away

LUDHIANA: For some it\'s the resolute family members, elders mostly, who insist that there is nothing more meaningful and pious than gifting gold coins on Diwali. It also comes as a duty for others who have to keep the ritual going and have to present a Ganesh gold coin to their newlywed daughter. However, with the market practically running out of gold coins, residents have opted for a smarter, easier and a handier way of digging the gleaming yellow metal, by simply going online.



\"E-commerce is an addiction in itself\", says Amit Marwaha, a businessman by profession and a resident of Aggar Nagar.



\"I usually buy a lot of electronics online because the deals are simply alluring and irresistible. So when you depend on online goods in your everyday life, to be able to spot gold coins is such a placid affair. My father had been insisting for presenting it to my sister and her in-laws, however of the jewellers that we know, simply told us that they weren\'t available. I am glad I found it onlinea,\" he adds.



Post the decision by Reserve Bank of India to ban the sale of gold coins and biscuits by banks, the jewellers in the market had been complaining of running out on coins.

Manoj Dhanda, general secretary of Ludhiana Jewellers Association, says since the banks are no more selling these coins, they have long run out of gold, and only the bigger brands have been able to sustain the blow thanks to the reserve they have.



And surprisingly a lot of people in the city are not just window shopping from one browser to the other, but indulging in some serious transactions online.



\"We\'ve ordered a 5 gm and a 10 gm gold coin from one of the online portals and we\'re expecting the delivery today or tomorrow. We were actually a little hesitant initially, but after I spoke to a few friends who shop a lot online, I was convinced I wouldn\'t be duped. Moreover, a few other friends that I know of, too have ordered gold coins online\", says Ankit Bhardwaj, a banker from Raj Guru Nagar.



Besides gold coins, online shopaholics in the city say it\'s not just the Diwali goods, but the festive season is otherwise offering great deals too.



\"I recently ordered colorful lanterns online as gifts for my friends. I couldn\'t find them at any store in the city. Plus online shopping saves a lot of time especially during this season, when the markets are crowded\", says Navneet Dhillon, a fashion designer from Pakhowal Road.


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