Wednesday, May 1, 2013

Aashiqui 2 holds its own against Iron Man 3

Mumbai, May 01, 2013-

If there were assumptions that Mukesh Bhatt's Aashiqui 2 would die unnoticed at the box-office due to the popular Hollywood franchise Iron Man 3, then trade analysts and exhibitors give a suprisingly different news on the business of the film

Trade analyst Amod Mehra agrees,"Overall, it was a very decent weekend. Aashiqui 2 has made very good business, considering it was a non-star cast film. The thing that has worked for the film is its music. On the other hand, Iron Man 3 has done phenomenally well for an English film and has done business of Rs. 20 to Rs. 21 crore in India." Mehra, adds, "Had Iron Man 3 not released at the same time, Aashiqui 2 would have done even better."

Both films got equal space at the multiplexes. "Both got a big opening on Friday. Iron Man 3 opened with 70 to 75 per cent occupancy, whereas Aashiqui 2 got a decent opening of 45 to 48 per cent. Aashiqui 2 maintained around 50 per cent occupancy on Saturday and Sunday as well. It made pretty good business and the film's a hit," says Girish Wankhede, general manager-marketing and public relation, Cinemax India Ltd.

Exhibitor and distributor Akshaye Rathi, says, "The heart-wrenching love story of Aashiqui 2 has appealed to young couples as well as families, which helped it score fabulously over the weekend and remain rock solid throughout the week."

Aashiqui 2 mints over Rs. 24 crore in 4 days

Despite starring relative newcomers, Aashiqui 2 has grossed a massive figure in its opening weekend. The Aditya Roy Kapoor and Shraddha Kapoor starrer has earned over Rs. 24 crore already, tweeted trade analyst Taran Adarsh. The film has started with a bang! Despite starring relative newcomers, the film has grossed a massive figure in its opening weekend. FULL STORY

The Rentrak institute announced that the third installment of the Iron Man franchise generated a whopping $195.3M worldwide during its opening weekend. While North American fans will have to wait another week to see the film, the debut of Iron Man 3 (outside North America) ranks as the ninth biggest of all time, bumping down Harry Potter and the Order of the Phoenix ($193M), according to figures published on April 28. RECORD OPENING!

Iron Man 3, which hits theatres on April 26, will open in over 1,000 screens across the country. This will be the largest release for any Hollywood film in India till date. The movie being distributed by UTV Motion Pictures, will be released in about 450 digital screens and almost 350-400 single screens. The normal range for any big budget Hollywood movie is 200-250 screens. READ MORE

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