Thursday, April 25, 2013

DC Design likely set up car manufacturing unit in Gujarat soon

The first DC Avanti is expected to be out by December. \"We will be having the demo cars out for customers by October this year,\" he said while announcing the inauguration of a DC Design showroom in Ahmedabad that will be opened for public on April 28. DC Design is a firm promoted by Chhabria.

The manufacturing unit in Gujarat will be in joint venture with the promoters of Abhidev Automotives Pvt Ltd who will provide the land and basic infrastructure to DC Design for the unit that is expected to come up by 2014. The new facility will focus on designing existing cars as per customers\' tastes.

Currently, DC Design has manufacturing facilities in Pune, Mumbai and Gurgaon which churns out 600-800 cars every year. It has over 15 products including \"ultra-premium luxury upgrade\" for popular mass cars like the XUV500, Innova and Fortuner or coaches like Volvo B9R, Isuzu and mini-buses like Force Traveller.

\"If we plan to manufacture DC Avanti in Gujarat in the second phase, then we will need an investment of about Rs 60 crore. We could even develop a niche SUV (sports utility vehicle) here. In such a situation, the investment needed will be in the range of Rs 20-30 crore,\" Chhabria added.

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