Friday, July 29, 2011

University of Oxford to launch merchandise in India

BANGALORE: This could be some solace for those who have made it in life but still regret missing out on an Oxford badge, and a chance for youngsters to wear their destination: TheUniversity of Oxford plans to launch its merchandise in India.



Oxford Limited-which runs University of Oxford Shop and manages the global brand licensing programme of the 800-year-old hallowed British University- has signed upBradford License India to find partners to adapt Oxford brand into apparel,educational toys, stationery, gifts and home linen in the country. \"The Indian consumer market is growing very fast at the moment and we feel it is an ideal time to introduce the brand,\" Oxford Limited MD Chris Evans said.



\"The Oxford alumni in India is certainly a factor which will be used as an advantage to make it a consumer brand in India,\" he said. Bradford License India VP Chitra Johri said the products would be introduced in India next year. She said her company has begun talks with 4-5 retailers and apparel makers. The Oxford brand is popular even across tier II and tier III cities because of the eponymous dictionary, Johri said.



Oxford merchandise sale is estimated 20-30 million pounds across Europe, North America, Japan, China and South Korea. The University, which earns a royalty from its partners, has been aggressively expanding this business to newer territories. The university\'s colleges and vintage halls have served as the backdrop of Hogwarts School of Witchcraft and Wizardry in Harry Potter films.



Its Botanic Garden, manuscripts from the Bodleian library and artwork from the Ashmolean Muesum of Art too lend the canvas for lifestyle products across apparel & accessories, educational games and back-to school categories.



Bradford License India, a joint venture between Franchise India and US-based Brandford Licensing, is also sewing up partners for Donald Trump\'s high-end fashion brand and merchandise for Paramount Pictures\' film Adventures of Tintin in November.


News From: http://www.7StarNews.com

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