Tuesday, May 31, 2011

ELECTRONIC AND PRINT MEDIA PLAYING USEFUL ROLE IN TRANSFER OF TECHNOLOGY TO FARMERS – DR GILL

LUDHIANA, MAY 31:



The Director of Extension Education, Punjab Agricultural University (PAU), Dr M.S. Gill presiding over the quarterly meeting of the program to be telecast by Parsar Bharati (Doordarshan) and broadcast by All India Radio (AIR), said that along with the tremendous contribution of farm scientists and extension workers in ushering in an era of green revolution, Doordarshan and AIR have also played a significant role in this direction. With the objective of disseminating the field-worthy scientific knowledge and new innovative agricultural practices to the un-reached corners in the state, there is a need to gear up efforts toward the strengthening of farm oriented Radio and Television programmes, observed he and emphasized that Krishi Vigyan Kendras (KVKs), Farmers' Service Centre and vernacular and English dailies and other concerned areas will be focused on to achieve this mission. There are several local TV channels and agricultural supplements of newspapers that help transmit the need-based recommendations generated by PAU for the benefit of farmers and farm women, he said.



Dr Gill disclosed that efforts are being made to set up KVKs at Tarn Taran, Mohali, etc. and with the support of state government; the extension programs will also be further strengthened in the near future. Highlighting that agriculture is the key to development and PAU has left no stone unturned in equipping the farming community with latest techniques and technologies, he stated that the support of the PAU Centre for Communication and International Linkages will be useful for the benefit of the farmers.
News From: http://www.7StarNews.com

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