Sunday, October 17, 2010

How Tata Aria fares against Toyota Fortuner and Ford Endeavour

Tata Motors has a major task at hand—to distance itself from the tag of being the brand preferred by the cab industry. Though it might be financially quite plum for the company, after a stage one runs after brand image and value.

And with Aria, its latest crossover, it's the brand value and positioning which the company intends to change. From being the taxi driver's first choice it wishes to become the rich man's ride.

Does it manage to achieve these goals with the Aria? To figure that out we're letting the Aria step in a battle with two foes—Toyota Fortuner and Ford Endeavour. Let's find out which one won the conquest and which one was left with a bloody nose!

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